Pay per click (PPC) advertising is the fastest growing segment of online advertising. PPC management can be integrated as a part of search engine marketing. Pay per click is the latest, cost effective search engine marketing tool.
Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks (Google adwords, Yahoo search marketing, and Microsoft adcenter) and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Pay-per-click allows you to pay for ranking on a per click basis. It is also much faster than SEO, taking anywhere from a day to five minutes to see results.
PPC Publishers Networks:
1. Google adwords
2. Yahoo Search Marketing
3. MSN AdCenter
4. MIVA
Pay per click advertising is one of the best ways to attract highly targeted visitors to your website. It adds values to the online ad campaigns. It provides value for the money invested in the online ads. PPC can be defined as paid and the most hassle free version of search engine marketing.
This form of advertising brings traffic to a website through visitors clicking on an advert. Every time the advert is clicked a charge is made to the advertiser. The advertiser bids on certain keywords to bring only relevant traffic to their website. Such advertisements are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Through this process they can control the total level of their advertising budget. The more you bid, the higher your ad will appear in the search engine results. Google has implemented an additional factor in where you ads rank that is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.
Friday, March 6, 2009
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